Little has changed.
We just commissioned market research to determine what makes New Zealand voters tick and the answers are depressing.
One of the line of questions asked of a poll of 1,000 voters was designed to determine the factors that contribute to their views on policy. It went like this;
- Respondents were presented with three electoral options and asked to choose their preferred option (or none of these.)
- Each option includes a party banner, a policy, a statement of ‘where the money comes from’ and an underlying description of the tax system being promoted: how fair is it?
- Respondents do the exercise 10 times – each time being presented with different alternatives. They might be a diehard National supporter, but even then, some policies or tax schemes may prove untenable. In other words tax may trump party allegiance.
By studying the collective choices made, 10,000 of them, we can determine the decision architecture of the voter – and also compare the attractiveness of the competing policies, parties, etc.
This is how it turned out:
When it comes down to it, self-interest predominates – and we wonder why our politicians focus mainly on delivering us candy, and never tell us which taxpayers specifically will be paying for it.
Are we really such children?