Two apparently unrelated things happened in the first week of October that say so much about New Zealand these days.
The world’s two biggest “fast fashion” chains, H&M and Zara, opened shops here, creating the kind of scenes we’ve not seen before. More than 300 people queued and there was applause and a rush for the racks when the door opened.
Remember, these were people queuing to pay money for clothes that can be bought any day of the week, from any computer on the planet, and there is no shortage of choice It is not queuing for bread in a war zone. It was an active choice by sane people willing to take time out of their busy days to enthusiastically consume.
Four days after the H&M opening and the day before the Zara opening, Treasury published a paper on the rise in New Zealand’s household debt to record high levels relative to income. Our household debt to income ratio of 165 per cent is now about 5 per cent above those previous highs of 2008 and rising quickly as debt rises around twice as fast as incomes.
Researchers are starting to look at the issue of debt and saving in a similar way to those who study obesity epidemics. Our Western society has created an environment full of cues and prompts to encourage us to eat high-energy food as often and as cheaply as possibly – an obesogenic environment.
It has also developed into an economic geography that encourages us to spend money we don’t have.
There are ways you can look at obesity epidemics as being very similar in terms of what do we have to do around changing the systems and the culture, and not just the information, so different choices are not just possible, but different choices are being normalised. NZ Herald